Inside Insights with Qualvu: Meet Kyle Weiger, Enterprise Sales ...

Welcome to our second series of Inside Insights with Qualvu. Through this series, we are giving you the inside scoop into life according to Qualvu ? who we are; what we do; how we deliver better business value; what our favorite items from the Qualvu fridge are ? but most importantly, who makes? up our energetic ?team.

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Qualvu is software driven, but people powered. While supported by a software platform, we rely on human intelligence to drive our business because at the end of the day, it is our people who go above and beyond to inspire, innovate, and deliver better business solutions.

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Today, we are joined by Kyle Weiger, Enterprise Sales Manager, Americas, who, besides heading our Americas Enterprise Sales team of super stars, supports all Qualvu Healthcare clients.

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Q: Can you tell us a little about your background and how you ended up at Qualvu?

A: My background is primarily in sales and business development. I got my start at the age of 16, when I landed my first job at Footlocker selling shoes. That?s where it all started. After college, I worked in the financial and healthcare verticals for a while, and that is where I really developed my interest in healthcare. When I first started in the industry, it was all about making the sale. But as I?ve grown professionally, I?ve realized it?s not so much about the sale as it is about business development and building relationships. That?s why Qualvu has been such a good fit for me, because here the emphasis is really on fostering true relationships with our clients ? including enterprises, market research firms, and advertising agencies. Yes, there are market research projects to be sold, but the most important thing is building strategic partnerships and becoming an ally for businesses.

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And it was that outlook that encouraged me to apply to Qualvu in the first place ? that and my best friend, Clayton Olson, who was working here at the time (and is still a key member of our team) and wouldn?t stop talking about it. He kept saying how I needed to get on board, because they were doing such an unprecedented thing. It didn?t take too much convincing after I learned how Qualvu was leveraging technology to elevate the value of qualitative research, and I followed him shortly thereafter.

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Q: Qualvu?s goal is to deliver the truth to businesses globally. What role do you play in that process?

A: On the front end, I?m really that first step in the process: opening the door to a new approach to qualitative research for businesses. I?m responsible for raising awareness and bringing to light that Qualvu has a unique approach to solving business problems.

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But I also play a role on the back end, helping to coach the enterprise sales team on everything from how to position Qualvu to how to effectively and truthfully tell our story ? all the way from our growth as a technology-based market research firm to an industry leader. I oversee every stage of the process to ensure that businesses? research objectives and needs remain priority number one ? from the initial sales call to the hand-off to the Project Management and Research & Strategy teams to the final debrief.? Better research begins with clear objectives, and that?s something that technology won?t change. Although we use technology to leverage one-of-a-kind consumer insights, at the end of the day, if it?s not meeting your objectives, then the technology doesn?t really matter.

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Q: How does your position play a role within the overall Qualvu structure and process?

A: My primary role as manager is to coach and develop our current enterprise sales team to ensure they are delivering consistent messages across the board. I?m also responsible for hiring and training any new enterprise team members ? getting them up to speed on what Qualvu does, what the industry looks like, and teaching them how to effectively build relationships with businesses, so that they aren?t just a group of sales people but a team of good listeners and problem solvers.

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I also work across different departments ? from project management to research and strategy ? to ensure our communication is streamlined and that we are delivering optimal value for businesses at every stage.

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Q: How do you believe Qualvu is addressing a need within the industry?

A. This industry remained largely untouched by technology for decades.? Leveraging our innovative technology, we disrupted the industry and are now bringing a more efficient way for businesses to connect with consumers. Whether it?s getting them inside consumers? bathrooms or places of work, we give businesses a new level of access they did not have before. And not only are we delivering these truths from everyday people, but from those hard to reach segments, as well. Getting six to eight oncologists in a room at once is tremendously challenging ? but with our methodology, it?s easier than ever because we don?t have to fly these doctors into Chicago or Los Angeles to run a project ? we let them participate whenever and wherever convenient from them. We are providing an avenue for consumers to advocate for themselves and tell their own story without outside influencers. By uncovering their attitudes and behaviors, we get to the truth ? ultimately delivering value to the research space like never before.

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Q: What do you think makes Qualvu unique?

A. I would say two things that I?ve already mentioned: our methodology and technology. In our early days, we excelled because we leveraged technology like no one ever had before. ?But where we continue to find success is through our innovative methodology that continuously delivers consumers? truths across the globe.? While our unique approach is technology-based, it?s our methodology and the level of research data intensity it delivers that makes us stand out.

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In addition, we service everyone from tier one enterprises to two person research firms so that everyone can have access to our innovative tool sets. That is really unique and just goes to show how flexible our platform is.

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Q: How do you think Qualvu optimizes value for businesses?

A. With the economy being where it has been over the past few years, market research teams have experienced the strain of smaller budgets and teams. As a result, they need a way to conduct research that is efficient and cost-effective, yet doesn?t sacrifice quality of insights. ?With our methodology and technology, researchers can not only conduct research faster and more cost-effectively, but can deliver better quality insights along the way because, through our software, they can streamline the research collection and analysis process while allowing for more time and the freedom to focus on what matters: getting to the truth.

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Another way we optimize value is through our interactions. We sit down and brainstorm with researchers and businesses to solve for their given stakeholders? objectives, and we provide recommendations based on our expertise. If there is a way to conduct the research more cost-effectively or gather more focused data, we will make sure to tell them. We want to make sure they get the most bang for their buck.

Q: Thank you, Kyle for sharing a little bit about your role at Qualvu. Just one last important question, what is your favorite beverage in the Qualvu fridge?

A. Sprite Zero. I drink about five a day.

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Source: http://www.qualvu.com/about-qualvu/inside-insights-with-qualvu-meet-kyle-weiger/

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