Have You Started Using QR Codes in YOUR Real Estate Marketing ...

Posted by on February 8, 2012

Half of all smartphone users have scanned a QR code at least once with their mobile phone, according to newly released research. Many people have seen these futuristic-looking square bar codes as they?ve continued to grow in popularity, but many aren?t sure what they?re used for, what they do, how they can be beneficial or even what their proper name is. Quick Response (QR) codes are digital matrix bar codes scanned by a smartphone to connect the user to any pertinent information, such as a website, coupon, GPS coordinates, e-mail address or exclusive marketing content. They are regularly used in advertisements, publications, signs and other facets of communication to quickly relay information and offer further details in an efficient, convenient manner.

QR codes are a superior supplement to any real estate marketing plan. They are inexpensive to implement and their usage has skyrocketed over the last year. With mobile technology accelerating at a rapid pace, it is essential to harness these advancements to your benefit and stay ahead of the curve so your real estate business isn?t left in the dust. We understand that it can be overwhelming at times, so 4112Me has designed an all-encompassing mobile marketing platform that utilizes state-of-the-art technology, including QR codes, geo-identity, text messaging and more. Our complete program allows our real estate professionals to remain at the cusp of evolving mobile technology while reaching potential clients on a 24/7 basis without difficulty.

4112Me understands the endless possibilities that the growing use of QR codes can bring to real estate professionals. We?ve compiled a short list of a few of the most popular and creative uses for QR codes that you can begin implementing into your real estate business today or build upon for cutting-edge solutions that keep your listings fresh, current and highly accessible.

• QR Code on ?For Sale? sign for Virtual Tour and Listing Sheet: QR codes are most commonly used by real estate professionals on their ?For Sale? signs. This allows potential buyers that are driving or walking by to simply scan the code with their smartphone to quickly receive all of the home?s information without having to make a phone call, search for brochures on the property or scramble for a pen and paper to record the address. 4112Me?s completely customizable ?For Sale? signs are not only more cost-effective than other signs on the market, but they can easily include a unique QR code. This code, once scanned by potential buyers, can take them to a virtual tour of the property for a sneak peek inside, a link to the listing sheet for all important home information or any other preferred destination. The best part? 4112Me?s complete program sends the real estate professional a real-time notification of every property inquiry, so initiating contact with these leads is efficient and easy.

• QR Code on Marketing Literature for Your Business Card: Another practical application for using a QR code is to add one to all of your property literature to integrate your print and online marketing efforts. The QR code can direct a scanner to your website, a social networking page or simply an online business card with just your name, company and direct contact information. These codes are simple to generate and even easier to place onto your print materials for open houses, hand-outs, showings and other events in which potential buyers and possible clients will take home your information. This puts your name, company and contact information directly in front of them at all times for easy contact and to schedule a private showing on the property being marketed in the literature, or on any other listing they may be interested in.

• QR Code in Open House Advertisements & Signage with GPS Coordinates: Wherever you advertise your upcoming open houses ? The newspaper, your website, social media channels, free real estate publications and outdoor signage throughout the neighborhood or anywhere else ? Include a QR code with GPS coordinates to the property address. Potential clients can simply scan the code with their smartphone and automatically have the location in the palm of their hand, as well as detailed directions to help guide them right to your property! Having to stop at a busy intersection to record the address, scratching their head and trying to remember the location from a social media post or fumbling with inputting it into a vehicle?s GPS system is a thing of the past with convenient QR codes and their ability to deliver potential clients directly to you.

• QR Code on your Real Estate Work Vehicle for your Business Card or Website: If you own a specific vehicle that is used solely for your real estate business, consider adding a QR code graphic to the vehicle?s wrap or creating a large bumper sticker with a QR code along with your name, title and the name of your business. Who knows how many potential buyers you pass by on a regular basis, whether driving down the street, parked at a restaurant, shopping mall or gathering place, or even driving to or from the office? Whether parked, stopped at a red light or stuck in slow traffic, people passing your vehicle can scan the QR code with their smartphone and instantly be linked to your website, virtual business card or social media page to make immediate contact. For the serious real estate professional that is already advertising their business on their vehicle, adding a QR code decal is a natural next step to connecting with the people in their community as well as potential clients.

• Multiple QR Codes to Link to Valuable Information: Ready to start implementing QR codes into your sales and marketing efforts? Once familiar with what they do and comfortable with how they work, consider using a handful of QR codes on your For Sale signs and marketing literature. 4112Me can add multiple codes to our customers? For Sale signs, which include links to information surrounding a particular listing. This information could be anything from local restaurants, parks, schools or even the official city website in addition to a virtual tour, listing sheet and professional website or contact information. The more that a real estate professional presents themselves as a knowledgeable, tech-savvy community expert, the more that potential clients will trust them and actively seek out their services.

Start the conversation with 4112Me today by leaving us a comment, sending us a message or connecting on Twitter, Facebook or LinkedIn to let us know how you use QR codes in your real estate business. As mobile marketing technology experts, we strive to maintain a consistent discussion and exchange of ideas with our real estate professionals. Explore 4112Me or bookmark our blog for frequent updates regarding the latest in mobile marketing technology, online initiatives and the real estate industry.

Source: http://blog.4112me.com/have-you-started-using-qr-codes-in-your-real-estate-marketing-yet-our-real-estate-marketing-ideas-can-help-you-get-started/

juno reaper isu

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