Amazon And Microsoft Engineers Launch 21habit To Help You Track Your New Year?s Resolutions

Especially at this time of year, more and more consumers are flocking to social media platforms like Facebook and Twitter to express resolutions or personal goals publicly. But simply expressing your resolution via a Tweet or Status Update doesn't help you actually break a habit or resolve an issue for the long term. Enter 21habit, which is a simple tool designed to help people make or break habits, 21 days at a time. It's also a great way for people to track their New Year's Resolutions. And in addition to helping people make changes in their lives, 21habit raises money for charity. The startup was actually founded (and self-funded) by Microsoft software developer Pranav Goel, and Amazon engineers Himanshu Khurana, Hemanth Pai and Ian McAllister (who heads up new traffic and customer growth initiatives at Amazon) as a side project. Here's how it works.

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